The 'AXE' liquid dishwash was launched in Hong Kong almost 30 years ago and is renowned for its high efficacy and good value for money. With an extensive range of household detergent products, it is currently experiencing rapid growth in both market share and market acceptance in China.

     

Labour

'Labour' Dishwashing Liquid Detergent has been the leader in the medium-priced market in Hong Kong for years since the 1960's. 'Labour' has been launched in Guangdong with great success in the past two years supported by aggressive advertising and promotion campaign.

     

Pow

'Pow' super Concentrated Laundry Powder has been one of the market leaders in Hong Kong since its successful launch in the late 1970's. The good quality of 'Pow' has been recognized by the Royal Institute of Public Health & Hygiene.